Lauren Kezele
Public Relations and Business Administration student at Boston University
About
My name is Lauren and I am a fourth year student at Boston University studying Public Relations and Business Administration. I’m enthusiastic, analytical, and passionate about learning, looking to gain experience in fields related to public relations, marketing, and product marketing. I am driven towards these fields because of the intersection between analytics and creativity. I have experience in social media marketing, content creation, community relations, and spearheading growth campaigns for multiple companies.
Project Samples
December 2022
This is an ad strategy mocked up for Yotel in the Boston Area. I researched relevant trends to come up with a comprehensive ad campaign.
April 2022
This is a mock digital media marketing plan for a UK beauty company, Revolution Beauty. I worked on a team of four to create a revamped marketing strategy.
April 2022
This is a group research paper where we conducted a survey and analyzed the results on SPSS. We compared our findings to research we did on social media trends and purchase behaviors among the undergraduate population at Boston University.
September 2021
I worked on a team as an account executive for the Buzz Skiin, a sustainable skincare line that specializes in bug repellants and perfumes. My team created a PR plan to help the BUZZ improve this social media presence and content as well as earn media coverage in local Charleston, SC outlets.
March 2021
This is a sample Press Release I wrote for a writing for a communications class at Boston University. It includes a sample email to the journalist as well as the Press Release for Jet Blue business class experience.
September 2020
In the Boston University introduction to PR class, my group and I spent a semester developing a comprehensive PR plan for Rosie's place, a non-profit Woman's Shelter in Boston, MA. This plan includes a media audit, crisis strategy, and more.
References
Kelly Fagan, Workplace Experience Lead at Formlabs
Rosalynn Vasquez, Public Relations Professor at Boston University
Amy Shanler, Public Relations Professor at Boston University
Bryan Parkin, General Manager at Bar Cino Brookline
Education
Boston University – Boston, MA; Class of 2023
Bachelor of Science; Public Relations
Minor in Business Administration
Mayfield Senior School- Pasadena, CA; Class of 2019
